Brief

Samsung’s seasonal campaigns during key times of the year are crucial for attracting their target audiences to drive purchase and convert customers. This Back to School campaign, we we were tasked to create a key visual that spoke to our main audience of parents and students in a modern and engaging way.

Concepts
Art Direction
Digital Design
Digital Executions
Social Content

Insight

Back to School campaigns in the market are not given the amount of attention and creativity required to attract the right audiences. They can look repetitive and old school in nature. How did we breathe life back into a highly saturated market of BTS campaigns?

Creative

We were briefed to come up with concepts and create an exciting key visual. Our challenge was to not only appeal to the vast audience group, but also be able to showcase a range of products in one concept. Inspired by pastel shades, clean backdrops and the floating product trends, I came up with a key visual that incorporated the best of all worlds.

I chose a softer palette from the Samsung range of blue hues. Brought in dynamism with interesting product angles that complimented each other. Chose aesthetically pleasing UI that worked well for the creative.

The visual created strong impact especially on social media where audiences have a shorter touch point with the brand. The animations and visuals sat well within the social and digital realm reaching the right consumers.