Brief
SAMSUNG
Art Direction
Production
Directing
With the demand and need for technology rising since 2020, Samsung opened a few retail stores all across the country. Their biggest retail store in the Southern Hemisphere opened in Chadstone, Victoria. I was tasked to capture the opening, Art-direct and shoot content for the store.
The store opening was a huge success with a lot of customer interactions and walk-ins. I Art-Directed the shots with an aim to showcase the store as a premium technology destination .
Creative
We were briefed to capture the SES store opening with a lot of room for creativity. As long as we stuck to top-tier Samsung Brand Guidelines, the Art-Direction of the shoot was left to me. I was Art-Directing the shoot along with the a production house. We had been given basic layouts of what needed to be captured, but had a lot of room to play. My aim was to
- Capture the essence and the excitement of the new store opening
- Showcase the depth and range of all Samsung products on offer
- Capture important moments of the opening such as the ribbon cutting, customer service and speeches given by key Samsung representatives.
- Customer service footage and store opening enthusiasm was captured.
