Brief

Develop a creative toolkit promotion for Samsung’s new Bespoke Vaccuum series. The promotion focuses on a draw-to-win competition that customers go into to win, if they purchase the vaccuum. The team were asked to develop a master toolkit that strongly and clearly communicated the competition prize, delivered the compelling offer with a strong call to action to purchase.

Concepts
Art Direction
Graphic Design
Digital Design
Retail Toolkit
Digital Executions

Insight

In a product heavy retail environment, home appliance creatives can easily be forgotten. Lazy and lack lustre work that focuses only on the product are found in the millions. How did we breathe life back into home appliances especially Samsung’s new BESPOKE Vac range.

Mood board

Creative

In a retail environment that is product heavy, I wanted to revive and inject life into the creative. The new Bespoke range of Samsung vacuums had some beautiful visuals that I wanted to incorporate in my designs. The colour palette was so important in this campaign as it helped elevate the vacuum range and brought a modern take on home appliance creatives.

I Art Directed and designed the creative as well as the marketing roll-outs and executions for the promotion. I proposed a minimal, premium and sleek look that heroed the products, but brought in some of the beautiful lifestyle photography from the new range. I chose a colour palette that brought a sense of calm and consistency along with the design layout.

These are some of the initial design layouts and concepts that I put forward to the team. The colours chosen are monochromatic in nature and allow the products to shine. I kept the creative clean and minimal as I wanted the products to shine and be seen.